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The media of mass communication /

Vivian, John.

The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson India Education, c2015. - xxvii, 478 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789332555280

LCCN: 2012001324

Subjects--Topical Terms:
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.

LC Class. No.: P90 / .V53 2013

Dewey Class. No.: 302.23

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