Understanding global strategy /
Susan Segal-Horn;
- First edition
- Andover : Cengage Learning, 2010.
- 504 P.: ill. 26cm
English
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
9781844801497 (pbk)
Strategic planning Globalization Organizational effectiveness Industrial management International business enterprises--Management