TY - BOOK AU - Segal-Horn, Susan AU - David Faulkner TI - Understanding global strategy SN - 9781844801497 (pbk) U1 - 658.4012 PY - 2010/// CY - Andover : PB - Cengage Learning, KW - Strategic planning KW - Globalization KW - Organizational effectiveness KW - Industrial management KW - International business enterprises--Management N1 - English N2 - Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses ER -