Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Pearson India Education,  c2015. 
 - xxvii, 478 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332555280 
<br/><br/><label>LCCN: </label>2012001324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Technological innovations.<br/>Mass media--Social aspects.<br/>Communication--Technological innovations.<br/>Mass media and culture.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2013 
<br/><br/><label>Dewey Class. No.: </label>302.23