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008 130610s2013 nyua b 001 0 eng
010 _a 2013022760
020 _a9780007592517
040 _aDLC
_beng
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050 0 0 _aHD53
_b.K4534 2013
082 0 0 _a658.314
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_bKEL-C 563
084 _aBUS019000
_aBUS046000
_aBUS012000
_2bisacsh
100 1 _aKelley, Tom
245 1 0 _aCreative confidence :
_bunleashing the creative potential within us all
_cTom Kelley and David Kelley.
260 _aNew York :
_bWilliam collins,
_c�2013.
300 _axv, 288 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (pages 261-278) and index.
520 _a"IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. "--
650 0 _aCreative ability in business.
650 0 _aSuccess in business.
650 0 _aCreative ability.
650 0 _aSuccess.
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Motivational.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Careers / General.
_2bisacsh1
700 _aKelley, David
906 _a7
_bcbc
_corignew
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999 _c1001
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