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Understanding global strategy /

Segal-Horn, Susan

Understanding global strategy / Susan Segal-Horn; - First edition - Andover : Cengage Learning, 2010. - 504 P.: ill. 26cm

English

Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

ISBN: 9781844801497 (pbk)

Subjects--Topical Terms:
Strategic planning
Globalization
Organizational effectiveness
Industrial management
International business enterprises--Management

Dewey Class. No.: 658.4012 / SUS-U 942

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