Understanding global strategy / Susan Segal-Horn;

By:

Segal-Horn, Susan

Contributor(s):

David Faulkner

Material type:

TextPublication details: Andover : Cengage Learning, 2010.Edition: First editionDescription: 504 P.: ill. 26cmISBN:

9781844801497 (pbk)

Subject(s):

DDC classification:

658.4012 SUS-U 942

Summary: Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

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English

Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

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